Grab this Widget ~ Blogger Accessories

Master Attraction Marketing, Master Your Online Business Success

Tuesday, August 28, 2012

It is no secret any longer - attraction marketing is the only way to achieve lasting online business success. In the past, you had to at least intuitively understand the principles of attraction marketing in order to generate a profit.

But for network marketing success, or any other type of online business success, you need to be an out-and-out master of them. If you incorporate attraction marketing 5 basic principles, you will be on the fast track to whopping an online business success.

1. Law of Attraction

First of all, you have got to recalibrate your mindset if you want to run an effective attraction marketing campaign and ultimately build your online business success. The Law of Attraction is what attraction marketing is predicated on, and that "law" must first be instituted and upheld on the mental plane, in order for it to be decisively manifested on the physical plane. Your mindset has got to connect with your vision of what is possible in order for attraction marketing to work. Determine your goals and dreams - with pragmatic clarity - and make sure that your "inner self" is truly aligned with them.

The Law of Attraction says that your thoughts, behavior, and actions determine your results. What you think and what you do is what gets thought and done about you. In attraction marketing, your mindset must be strong and "prosperity-oriented" in order for you to get strong sales, and thus a prosperous online business business.

2. Effective communication

Attraction marketing also requires that you learn how to communicate effectively online. Online communication can be very different from offline communication. Be clear about your values and purpose in order to significantly ramp up your conversion rates. The better you are able to communicate to others about what you and your business stand for, the better you'll attract those who share the same values - and who are most likely to buy what you have to offer... again and again.

3. Offer Value

Attraction marketing really boils down to just how well you communicate who you are, what you want, and what VALUE you have to offer a select market. Your online business success will be build on this value.

Of course, no thought is truly worth anything until it's acted on. In attraction marketing, not only do you have to recalibrate your mindset and communicate succinctly who you are and what you offer, but you have to ACT in accordance with what you say. That is, you have to deliver what you promise.

4. Take Action

Apply what you learn about yourself and share it with others. You cannot just spend your time thinking about what you wish to happen - you have got to coordinate your actions and behaviors to act synergistically with your thinking.

Keep this in mind when you utilize the principles of attracting marketing: Acting in concert with a prosperity mindset attracts prosperity. Acting in concert with a poverty mindset attracts poverty, and so on. Act in concernt to your online business SUCCESS.

5. Offer Value For FREE

If you want to practice attraction marketing the right way, you have got to give away value for free. You may think that defeats the purpose, but in attraction marketing, it actually bolsters it. By giving away value for free, you earn your prospects trust, and that, more than anything else, leads to high conversion rates. Share what you learn with others, and qualified leads will come to you. You will become more than just a salesperson, you will become a sought-after leader in your industry. If you doubt, look at every huge online business success, they are all based on this purpose over and over.

And See the snowball rolling....

Ask yourself, what message am I sending out? How does it set me apart from my competitors?

Finally, after you have persistently acted in accordance with your mindset, you will start to see a payoff. According to attraction marketing, the more happy customers you have, the more happy customers you will get. People will start to seek you out because you have a proven record of helping others solve their problems and reach their goals.

To master attraction marketing, you have to believe that you are capable of being a leader. And to be a leader, you need to be convinced that your Big Idea brings unique value to others. And to "believe convincingly" you have to modify your mindset to know absolutely - therein lies the power of positive thinking.

And attraction marketing success.

And Online business success.

To get more information about the ultimate vehicle to apply attraction marketing to build a serious online business success, visit Enter your name and e-mail address. You will have access to powerful information about the ultimate profitable online business opportunity to leverage your time and effort to build your online business success. You will also obtain a gold mine of free e-books, tips and tools to build a profitable biz fully based on attraction marketing.

How to Excel and Reach Success in Your Business

Wednesday, August 22, 2012

To be able to climb the steep ladder of success, it is necessary to fine tune your business. Irrespective of the nature, type or size of your business you need to prepare and nurture it in a specific way to be ready for success.

Abraham Lincoln once stated 'while others were enjoying their sleep I was busily climbing the ladder of success'. He was referring to his phenomenal success 'from a log cabin to white house'. Like Lincoln you too can prepare, ahead of others, to take your business to the pinnacle of success. And the top of the ladder of success being never crowded on reaching the top it is easy to stay there and excel.

The groundwork to reach business excellence starts with finding answers to a few questions. The important questions are;

A. Where my business is now?

B. Where I want it to be?

C. And how I am going to get it there?

To probe what stage your business is now compare your business with the competing businesses. What is your business's market niche, the popularity, the size of customer base, current performance, turnover and profits are some of the comparable indicators. These indicators will help to indentify the current position of your business. For example if yours is a website business you can use indicators such as its search engine position, Google page rank, traffic status, incoming links etc to ascertain where your business is now.

Next step will be to evaluate the weaknesses and strengths of your business to understand it better. Then you can determine ways and means to convert the weaknesses to strengths. Business strengths will lead to opportunities.

This analysis will also reveal to you the threats to you business as well. A plan of action will help to deal with threats. Threats are challenges that test your strengths to the fullest.

On identifying weaknesses too work out a plan on how to convert weaknesses to strengths. More strength and fewer weaknesses will provide you with more opportunities.

As a useful step of this exercise you can benchmark your business with the best practices of businesses that excel. The factors such as customer loyalty and retention, product/service features and quality, business image, on time delivery, after sale service, marketing capability etc., can be benchmarked. It is useful to compare your current performance in each operational activity with the best practices and try to narrow the gaps.

The top businesses excel because of their best practices. Some of your business practices may be above or below theirs. Learn what others do better in business and make improvements to your business practices. Accordingly, make plans and implement what you need to improve to excel. It benefits you to follow those who have already reached the top.

Next your focus should be to find answer to the question 'where I want my business to be? It refers to the Vision of your business that states where you want the business to be. Your business needs a carefully thought out Vision. 'To reach the number one position in its line of business in five years time' is an example of a Vision. Decide on a Vision to aim at for business excellence. A Vision has a definite time deadline. The Vision is really a 'Dream with a Deadline'. And you need to make and follow a strategic plan to reach it.

Our final question 'how you are going to get there' relates to the Mission of your business. A business needs a Mission to take it towards its Vision. A Mission Statement should reflect your business purpose. For example a successful apparel company had as its mission 'Clothing the world in style'. Your business too can have such a rhythmic Mission Statement to constantly remind, motivate and push you and your staff toward business excellence.

Four Golden Rules For a Successful Online Marketing Business

Tuesday, August 14, 2012

To some, an online marketing business is some kind of an ogre ready to pounce on them from the computer screen. Some others think this is a cake walk. The truth lies somewhere in-between. The internet is a huge library of information. Often you may find that one website recommends a certain procedure which another may ask you to avoid like the swine flu. What do you do under these circumstances? Here are some rules which can ensure success for your online marketing business.

First rule: There are no rules, only best-known methods

There is a feeling among a certain group of people that a given set of hard and fast rules apply for an online marketing business. This is a misleading notion. In fact, the same rules apply in this case as any other marketing effort. Every activity online has to be focused towards your own specific objectives. The entire online marketing business effort should go to promote your business - by means best suited to you. The first rule therefore is to follow your instincts, learn the best known methods, and then chart your own course. There are no rules.

Second rule: Create value

With all the jargon floating around the internet we tend to forget that your product or service will sell only if it has value. It is important that you ensure quality. Whatever you offer, it must deliver clear value to the end customer. It is possible that your product or service may produce quick results even if there is no perceived value. But this will only last for a short while. Remember that long term success of your online marketing business depends on you providing long-term value.

Third rule: Be innovative and creative

Online marketing business requires the same creativity and innovation as any traditional business. Your creativity will not only enhance the product value but also propel your business to higher productivity plane. It is your personality which gets transferred to your business - it is a viral phenomenon.

Fourth rule: Don't be awed by online marketing gurus, but learn from them

All kinds of gurus and experts have cropped up on the internet providing inside secrets - secrets which can make you wealthy overnight and solve all of your financial problems. Such claims simply cannot be taken seriously. Verify the fact behind the claims and make sure that the time and money you invest is wisely spent. Remember, it is your responsibility to act wisely.

These four golden rules, if observed consistently, will help ensure success of your online marketing business.

The Power of Right Thinking In Business

Saturday, August 11, 2012

That gain leads to greater gain and that lost leads to greater loss is true on every plane of existence. All the experiences in your life are the result of your habitual, predominant mental attitude. Knowing this leads to the conclusion that all achievement and all possession depends on your consistent method of thinking. This is the secret of all power-thought. This is truth because you must "be" before you can "do" and only to the extent which you "are", and you "are" depends on what you "think". It's impossible to demonstrate power that you do not possess. The only way to gain power is to first become aware of power, and you can never become conscious of power until you learn that all power resides within you.

Within you lives an infinite world of thought, feeling, power, light, life, and beauty. Although this world is invisible to the naked eye, it is the creating force of the physical world. This world within you is governed by your mind. When you discover this world, you will discover the answer for every problem, the cause for every effect; and this inner world is subject to your control, all laws of power and possession are also within your control.

The physical world, in which we comprehend through our physical senses, is simply a reflection of the world within. What appears on the outside what will be found within. The world within is where infinite wisdom, power, and supply resides waiting for you to unfold, develop, and express them to the outside. If you recognize these potentialities in the world within, they will take form in the world without.

Harmony within will be reflected in the world without by harmonious conditions, agreeable surroundings; nothing missing, lacking, or broken. It is the foundation of health and a necessary essential to all success, achievement, attainment, power, and greatness. Now just as harmony within reflects harmony without, discord within will result in discord without. A fickle mind, a scattered mind, will undeniably result in a fickle scattered life.

How does this effect your business? As stated in my previous blog, it's not your product or service that determines your success. If that were true, only the greatest products/services would be on the market. Your mental attitude is the determining factor of your success. A focused, harmonious mind has no choice but to experience success just as a dysfunctional mind has no choice but to experience failure. Take an honest look at whatever business you're in. Are your thoughts consistently positive? Are you moved by what you "see" or by what you "believe"? I want you to meditate on this saying for the success of your business-"believing is seeing".

Everyday I want you to start meditating on the success of your business. Everyday for 15-30 minutes find a quiet place to sit in envision your success. Picture yourself gaining new customers, signing up new business partners, receiving bonus checks, etc. This may be uncomfortable for you in the beginning, but rest assure that you will never acquire your goals if you don't first see yourself acquiring them in your mind.

Rethinking Business Strategy: How To Use The Principles Of Farming To Grow Your Business

Wednesday, August 8, 2012

As a young entrepreneur who has been in the world of business going to 5 years now, from my little experience I can categorically tell you this - business is not a 100 meters dash, but a marathon. If you are one of those survival driven entrepreneurs who hope to hit it big in business over a short period of time, then I am afraid you've chosen the wrong path.

In my opinion, the major cause of many business failures is because of the short term get-rich-quick mindset a lot of entrepreneurs bring into the business world. When business is approached from the viewpoint of making it fast [quick] rather than making it last [thrive], then failure is inevitable.

When as an entrepreneur your focus is on how soon you are going to cash out rather than how long you are going to stand out, then failure is inevitable. Business I say to you again is not a 100 meters race, but a marathon. It takes time to mature and will never happen overnight.

The funny reality as have been proven time and again is that only those few entrepreneurs with a long term view of business finally end up accumulating the wealth short term thinkers often focus on more. The very ones who go into business to cash out quickly [fast] end up being the ones disappointed. Why? Because business is just like farming - you reap only what you sow!

Why Business is like Farming

Before the advent of industrialization, there existed only two types of business; hunting and farming. Hunters are known to kill what they eat, while farmers are known to grow what they eat. In the short run, the hunter may seem smarter than the farmer, since their efforts seem to yield faster results - point and kill. But on the long run, a farmer's effort pays more even though it may appear slower because their efforts tend to yield longer lasting results.

For instance, when a farmer plants a seed, it grows into a tree that continues to provide food for the farmer over a long period of time so long as the tree is properly nurtured. But when a hunter kills an animal, the meat cannot sustain him for long, so he constantly needs to be hunting for animals to kill every time he needs to eat.

Rarely do hunters hunt today what they will eat tomorrow. Why would they want to do such a thing, when they can just readily kill another animal and have a fresh supply of meat as the need arises? Just knowing that there are always animals in the bush completely dissolves the hunter's need to plan for the long term. Why bother storing meat, when you can get it fresh whenever you need it? In other words, hunting is for eating.

This is not the case with farmers. You cannot hope to eat today the yam or apple you planted today, or even yesterday, or even a month ago. Why? Because crops unlike animals in the bush takes time to grow and are not stumbled upon, but rather are cultivated. Unlike hunting, you cannot walk into a farm with the hope of harvesting a crop you didn't plant.

In farming, to harvest [reap], you must plant [sow]. You get only as much as you've given. Therefore, to eat well tomorrow, means you must have planted what you intend to harvest a long time ago. This is the same principle on which successful businesses are built.

The Farmer's recipe for business success

To succeed in the world of business, as an entrepreneur, you must get rid of every get-rich-quick mindset of a hunter and begin to embrace the grow-rich-big mindset of a farmer. Hunters are more into business for the immediate gains it can bring, while farmers are in it for the long haul. Success as it ironically turns out, comes only to the farmer and not to the hunter.

In business, just like farming, you don't build to reap fast [quick], you build to reap large [big]. You want to reap what will sustain you over a long period of time while you are waiting for the next harvest to come. Because you know how long you must wait to reap, you make sure what you sow is of the best quality so that it doesn't wither and die before the next harvest season. This is why every farmer only sows their best seeds.

How much [quantity] and how well [quality] you harvest [reap] is dependent on the quantity and quality of the seed you planted [sow]. Farmers have discovered the secret of success; they sow as much as they want to reap. They spend the majority of their time planting and cultivating rather than hunting, because they have realized that what you grow [plant and cultivate] yields a far greater returns than what you get [hunt and kill].

To tap into this secret, you must consistently apply the following principles in your business;

1. Cultivate BEFORE planting: You cannot walk into a piece of land and start planting without first cultivating. For every kind of crop there's a totally different kind of cultivation. In fact, it is the sheer art of cultivation that transforms an ordinary piece of land into a farm. You cannot cultivate a piece of land to plant oranges then suddenly change your mind after cultivation and started planting corn. No, you would have to cultivate the land all over again to accommodate the corn you now want to plant. Different crops require different cultivation.

How Are You Cultivating Your Business?

The cultivation phase of every business is the pre-market entry stage. This is when you go into detailed planning of what your business is going to be about. Cultivation is the preparation phase of every business. Like farming, the kind of business you want to go into is the crop [product/service], while the land itself is the particular market you want to serve.

This is where you define your business and define the kind of market offering and target customers you want. This stage cannot be hurried. Like in the case of farming, every business requires a different form of planning. The survival of the business is dependent on how well you plan before hitting the market [cultivate the land before planting].

However, what I have noticed so far is that many entrepreneurs simply stumble into business without taking out time to think through and plan how they really want to succeed. The surprising thing is that they often don't realize that a plan is a preview of what their business will be like in reality. So they skip this phase and head on straight to planting, which can only be successful based on the kind of cultivation done and the kind of crop being planted.

2. Focus on growing NOT hunting: To grow means you plant and cultivate, which obviously takes time. To hunt means searching and killing, which obviously doesn't take as much time as farming. As an entrepreneur who wants to build a successful business, you don't want to hunt down your customers; rather you should focus on growing them.

A customer that you hunt down and get money from without first ensuring that a perceived superior value has been provided would only do business with you once, and then like a hunter you will be back in the bush searching for a new customer to kill [sell to].

But those you spend time growing and nurturing a long term relationship with based on your consistent delivery of superior value will continually yield more returns over the long haul. In fact, they will turn into trees that will keep bearing you more fruits through word of mouth referrals.

Therefore, focus on developing long term relationship with your clients and not on making the sale alone. Always remember, every customer is a potential seed that has the capacity to grow into a tree if properly nurtured.

3. Always select and ONLY plant your best seeds: A farmer doesn't eat their best crops; they are specially reserved for planting. Your best seeds are your best ideas. They are not the best because they are get-rich-quick schemes; they are the best because they possess the potential of yielding long term returns on investment. They are the ideas that will separate you from the pack and help you stand out from the crowd over a long period of time.

They are the ideas that can stand the test of time. They don't wither and die before their harvest time. Meaning, your best ideas are long term in nature may often seem like a waste of time in the beginning because their results are not immediate.

How do you know if an idea is the best or not?

Your best ideas rely on your core areas of strength. That is, they are dependent on what you are most passionate about. Be careful not to follow the bandwagon just because an idea promises fast short term results, they are dream killers. Focus and pursue only the ideas that leverage your passion, gifts or talents and are long term in nature. They cannot be destroyed easily or quickly by competitions because they are uniquely created from your ingenuity.

4. Don't expect IMMEDIATE returns: The farmer knows better not to harvest a crop until it is fully ripe. The same principle must be applicable to business. Every idea, project or business is like a seed, it needs time to germinate and eventually become ripe for harvest. Never expect to reap loads of profit from an idea, project or business that is not fully matured.

How do you know when an idea, project or business is fully matured or ripe for harvest?

When it has been fully embraced by the target market and has produced several positive results in the lives of those using it. Meaning, every idea, project or business must go through a testing period whereby it will have to earn credibility in the marketplace. Your idea, project or business is ripe when it has gained public or market acceptance and trust.

No one but into the idea of the Wright Brothers when they began the quest of making men fly through an aero plane. It took them time and persistence before the world beat a path to their door. Google didn't become a mainstream idea until after three years of being in operation. Facebook and Twitter never became a global phenomenon overnight, it took time.

Your idea, project or business must germinate till it becomes fully ripe for harvest; you must learn to be patience as well as persistence in the nurturing of your best seeds. So, focus on building trust with your target market by consistently delivering superior value over a long period of time.

Business Success During Economic Downturns

Sunday, August 5, 2012

Everyone seems to be feeling the pinch. Sales are down, tensions are running high. Depression has deepened the creases on everyone's faces as they wonder who in their company will be the next one on the chopping block.

On the new business side, people are fearful of putting money into anything that has any risk (which most new businesses do), and so plans are delayed, procrastination, tension, and depression rule the day.

Though statistically we have seen similar numbers in the early 1980's to the ones we are experiencing now, few of us under retirement age can remember a national fear like the one we are experiencing now. We hear it reflected back to us by our political figures, our news media, as well as in day to day conversations. All of those inputs confirm that our current paralysis is justified.

Throughout my life I have observed groups of people as they've gone through difficult times of all sorts, including economic. Some of these were brought on by poor business decisions. Some have been brought on by labor strikes, and some have been brought on by physical injury or various infirmities.

In each group however, there always seems to be those outstanding individuals that exemplify the indomitable American spirit. While everyone else has been put on hold these people do incredible things. They are often looked up to and sometimes written about. The one thing they all have in common is that they seem to have what I can only call, a "ferocious" determination to get to where they want to go. If you throw one object in front of them, they will throw it back at you. If it's too heavy, they will find a way to go over it, around it, under it or through it.

Some of these people are the obnoxious sort that seem to have come out of the womb fighting. With others there is a quiet resolve that if you could measure it, you wouldn't even consider getting in its way. For some it springs out of stubbornness. For others it springs from a refusal to be dominated. I think for others, it is a strength of will that is convinced that the path that is being taken is the right one, and that it's end is worth whatever it takes to get there.

In the sports world we have seen many stories of this spirit. We've heard of golfers that would swing a club at a ball literally 1,000 times a day, every single day, six days a week, rain, hail, or brutal sun. They knew they would have to do this to be the best. We see Lance Armstrong who has refused to let cancer beat him down and instead has beaten his opponents down and has risen to the highest levels in his sport AFTER almost dying from cancer.

Personally though, I have seen this spirit in a number of people. I think of my Uncle Hank (Henry Kazmark) whose leg was blown off in the Korean War. I would only be speculating as to what drove him to excel in so many of the things he did. He was a better snow skier than most of the people on the mountain using his prosthetic leg (and no outriggers). He looked like a torpedo when he body surfed and could catch waves and ride them further in than almost anyone else out in the water. But what I saw on the beach at Lake San Antonio, California one day, really inspired me on what it means to persevere. He had seen other people performing waterskiing "beach starts" to get up on one ski. The technique involved standing on one leg and holding the other ski above the water, throwing a coil of rope out in front of you and yelling, "Hit it!" When the line goes taut, you fly forward and step up onto your now planing ski.

Since he skied with only one leg it didn't seem possible for him to do a beach start because he lacked a leg to stand on while he held the other ski up in the air. He wanted to do a beach start nevertheless, and rigged up a beach chair next to the water. You almost hated to look. It seemed like it would either rip his arms out of their sockets or launch him head first into the air. It was an incredible sight. The line went tight and yanked him out of that chair, through the air, in at least a 20 foot arc, without him even coming close to landing on his ski. He came up out of the water, signaled that he was alright, got out of the water, and quietly hopped back to the chair, to try it again. I couldn't believe it. I don't know how many times we saw him get launched out of that chair but he would not give up. Every time he hopped out of the water, everyone thought for sure that that would be his last try. Yet he returned to that chair, gathered up the rope and yelled, "hit it" again and again. I don't remember if he ever got the method to work or not. It didn't really matter. The only thing that impressed this pre-teen kid is that for those that want something bad enough, they will buffet themselves and do absolutely whatever it takes (morally) to achieve their goal. They will not give up as long as there is an ounce of strength left in them.

I have met people who were as determined to succeed in their business goals as my Uncle Hank was in his athletic endeavors. People like this don't seem to accept "No" or "Can't" for an answer. They beat their head against the wall until they find a way to make it work.

A noted business leader Nancy Dornan talks about crises and how a champion reacts to them. On Network 21's "Driving the Miles" tape she is quoted as saying the following:

"In crisis a champion does not give in to that wave of, 'I just want to run.' A champion redoubles their efforts. A champion says, 'No! I will not give up. I will not give in.' It's awful. It's painful. But that's what champions do."

Why is succeeding at our businesses so important and why do some seem to have this laser beam focus on what they want to achieve. A blind high school student expressed it this way, "Success is possessing the capability for self-determination. Self determination is the ability to decide what I want to do with my life, and then to act on that decision." I think that is what drives so many of us in this bad economy.

You may have heard that you are not going to be able to retire when you planned or not at all, that you aren't going to be able to send your kid to the school best suited for him or her, that your child can't participate in the activities he or she loves because you can't afford it, that you can't take a family vacation together for another 5 years, and that you may have to put your family pet down because you just can't afford the treatments. Some of us hear all of that, get depressed, and accept it as "just the way it is." Others of us think about those options for a few seconds, stand up, square our shoulders, point our finger straight out and yell loud and long, "NO" at the top of our lungs. Then we hunker down and figure out what it takes to make sure none of those things happen. And we do whatever it takes.

When that doesn't work we try another way, and another, and another. We evaluate what we're doing, we read, we study, we humble ourselves and talk to others who are further along than ourselves at what we want to do, we evaluate our business and ourselves to find weak points, or points that can be improved, and we redouble our efforts until we succeed. Everything is out there that we need - the ideas, the techniques, the people, etc. The real challenge is ourselves. There are people who are going to do amazing things in this economy. They will look at this as the best time in their lives because it brought out the creativity and the fight they never had before. They are the ones writing next year's incredible story with their lives even as you read this. You can decide right now to be one of them.